They also have quite an extensive environmental policy that is admirable. None of the products are tested on animals, have whitening agents, the labels are printed with water based paints on recycled paper--to name a few.
Samples in hand, they are even more beautiful than on screen. We want every part of the experience (even using a Q-tip) to be a memorable one. We plan to have a webstore where everything we carry is also for sale. Just looking at this stuff makes me want to hop in the shower and floss and sew a bottun on my shirt.